Cookie policy
Which cookies the Akili website uses, why, how long they last, and how to change your choice.
1. Who we are
1.1 This policy explains how the Akili website at yourakili.com uses cookies and similar technologies. Akili is a product of 12Kobo OÜ, a company registered in Estonia under registry code 17631609, whose registered office is at Tornimäe tn 5, 10145 Tallinn, Estonia. In this policy, "we", "us" and "our" mean 12Kobo OÜ, trading as Akili.
1.2 This policy covers the public website only. The Akili platform at app.yourakili.com is covered by the information Clients and Users receive when they are given access. How we handle personal data more generally is explained in our Privacy Policy.
2. What cookies are
2.1 Cookies are small text files a website stores on your device when you visit. They let a site remember information, such as whether you have visited before, or keep a service secure. Similar technologies, such as browser local storage, work in the same way.
2.2 Cookies set by the site you are visiting are first-party cookies. Cookies set by another company's service embedded in that site are third-party cookies.
2.3 Some cookies are strictly necessary, meaning the website or a service you ask for cannot work without them. Others, such as analytics cookies, are not necessary, and we only use them with your consent.
3. Cookies we use
3.1 When you first visit, we ask whether you accept cookies. Until you accept, we do not load Google Analytics, Google Ads, the LinkedIn Insight Tag or the HubSpot booking calendar, and none of them sets cookies.
| Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| ak_consent (local storage) | Akili | Remembers whether you accepted or rejected cookies | Strictly necessary | 12 months |
| _ga | Google Analytics | Tells visitors apart, so we can count visits and see how the website is used | Analytics, with consent | 2 years |
| _ga_ZJHET1JXZB | Google Analytics | Keeps track of your current visit | Analytics, with consent | 2 years |
| _gcl_au | Google Ads | Records that you arrived from one of our Google ads, so we can count how many ads lead to a demo booking | Advertising measurement, with consent | 90 days |
| li_fat_id | Records that you arrived from one of our LinkedIn ads, so we can count how many lead to a demo booking | Advertising, with consent | 30 days | |
| li_giant | Helps LinkedIn measure conversions from our ads | Advertising, with consent | 7 days | |
| oribili_user_guid | Holds an anonymous visitor ID used to measure our LinkedIn ads | Advertising, with consent | 1 year | |
| bcookie, lidc, li_sugr, UserMatchHistory, AnalyticsSyncHistory (set by linkedin.com) | Recognise your browser so LinkedIn can measure our ads, report on the kinds of companies that visit, and show our ads on LinkedIn to people who have visited our website | Advertising, with consent | Up to 1 year | |
| __hstc | HubSpot (booking calendar only) | Records when you first and last visited, and how many visits you have made | Analytics, with consent | 6 months |
| hubspotutk | HubSpot (booking calendar only) | Holds an anonymous visitor ID, so a booking can be matched to earlier visits | Analytics, with consent | 6 months |
| __hssc | HubSpot (booking calendar only) | Tracks the current visit, so visits are counted correctly | Analytics, with consent | 30 minutes |
| __hssrc | HubSpot (booking calendar only) | Notes when your browser restarts, to start a new visit | Analytics, with consent | Until you close your browser |
| __cf_bm | HubSpot, through Cloudflare (booking calendar only) | Tells people apart from bots, to protect the booking service | Strictly necessary once the calendar loads | 30 minutes |
3.2 We use Google Analytics without Google signals. If you accept cookies, we also use the Google Ads tag to measure whether our Google ads lead to visits and demo bookings. We do not use it for remarketing or to personalise the ads you see. Google explains how it uses this data in How Google uses information from sites or apps that use its services.
3.3 HubSpot describes its cookies in What cookies does HubSpot set in a visitor's browser. If you reject cookies, you can still book a demo by opening the calendar in a new tab, on HubSpot's own website.
3.4 Every page loads its fonts from Google Fonts. This does not set cookies, but your browser shares your IP address with Google to fetch the fonts.
3.5 We use the Google Ads cookie in the table above only to measure our own ads, and only with your consent. If you accept cookies, we also load the LinkedIn Insight Tag. It helps us measure our LinkedIn ads, shows us anonymous, combined reports on the kinds of companies and job roles that visit our website, and lets us show our ads on LinkedIn to people who have visited it. LinkedIn describes its cookies in its Cookie Table and Cookie Policy.
4. Changing your choice
4.1 You can change your choice at any time in Cookie settings, which is linked at the bottom of every page. If you withdraw consent, we delete the Google Analytics and Google Ads cookies we can reach and stop loading them. Withdrawal does not affect anything collected before you withdrew it.
4.2 We ask you again after 12 months.
4.3 You can also block or delete cookies in your browser settings. Your browser's help pages explain how: Google Chrome, Safari, Mozilla Firefox and Microsoft Edge.
5. Contact
5.1 If you have a question about cookies or this policy, email privacy@yourakili.com or write to 12Kobo OÜ, Tornimäe tn 5, 10145 Tallinn, Estonia.
6. Changes to this policy
6.1 We will update this policy when we change the cookies our website uses. The version and review date are stated at the head of this document.