Akili IntelligenceCompetitor insights
See where competitors are winning. And why customers choose them.
Akili reads what customers say about your competitors, scores them the same way it scores you, and shows you the openings they are leaving.
Illustrative data for a fictional brand.
- Trustpilot
- Tripadvisor
- Yelp
- Deliveroo
- Uber Eats
- Just Eat
- TikTok
- Amazon
- App Store
- and more, with other sources on request
Customers compare you before they choose. Most brands only see their own reviews.
Customers look at a couple of options, read the reviews and decide quickly. If you only read your own reviews, you can't see why they picked someone else.
of consumers look at three or fewer businesses before deciding.
decide which business to use in under 30 minutes.
name the best or most reviews as a top factor in who they contact.
Source: BrightLocal, Consumer Search Behavior 2026, a survey of US consumers.
From their reviews to your advantage. In three steps.
Choose
Add the brands you are genuinely compared with. Like-for-like competitors give you benchmarks you can trust.
Score
Akili reads their public reviews and comments and scores them on the same five dimensions as you.
Act
Get a brief on each competitor, with ranked opportunities you can add to your action plan.
A fair comparison. And what to do about it.
See where you rank
Every brand in your set gets a brand perception score built the same way, so you can see your position and who is gaining on you.
- You and your competitors ranked on one scale
- Built from public reviews and comments
- See whose score is rising fastest
Illustrative data for a fictional brand.
See exactly where you are behind
Compare trust, quality, service, value and digital experience side by side, and see the dimension where a competitor is taking your customers.
- Five dimensions, compared side by side
- Your biggest gap called out
- For any competitor in your set
Illustrative data for a fictional brand.
Know where each competitor is strong and weak
Akili writes a brief on each competitor: what is working for them, what their customers keep complaining about, and how to respond to each.
- Strengths and weaknesses, with mention counts
- Recent news about them, and what it means for you
- A brief you can share with your team
Illustrative data for a fictional brand.
Turn their weak spots into your next move
Each brief ends with opportunities ranked by likely impact, each with a suggested move you can add to your action plan.
- Opportunities with an estimated impact, effort and confidence
- Switching signals: customers who say they have moved
- Add any opportunity to your actions
Illustrative data for a fictional brand.
Built for the whole team. Not just head office.
Marketing and brand
Know what to say about yourself, based on where customers already prefer you.
Operations
See the standard competitors are setting on service and speed, and where to catch up.
Leadership
A clear view of your position in the market, without commissioning a research project.
Included on every plan. From £1,000 a month for up to 10 locations.
Starter compares you with 3 competitors, Professional with 10 and Enterprise with as many as you need.
See pricing- Brand perception ranking across your competitors
- Five dimensions compared side by side
- A brief on each competitor
- Strengths, weaknesses and recent news
- Ranked opportunities with suggested moves
- Switching signals
- Unlimited users
- Setup and onboarding
Questions, answered.
How does Akili compare me with competitors?
Akili reads public reviews and comments about each competitor and scores them on the same five dimensions it uses for you: trust, quality, service, value and digital experience. Because the method is the same, the scores can be compared directly.
Where does competitor data come from?
From public sources: review sites such as Google and Trustpilot, social platforms, news and the competitor's own website. Akili only uses information that is publicly available.
How many competitors can I track?
Starter includes 3 competitors, Professional includes 10, and Enterprise is unlimited.
What is in a competitor brief?
A short summary of what the competitor is doing and what it means for you, where they are strong and weak, recent news, how they market themselves, customers who say they are switching, and opportunities ranked by likely impact. Briefs are written by Akili from public information, so check key points before acting on them.
Can I act on what Akili finds?
Yes. Each opportunity comes with a suggested move, an estimated impact and an effort rating, and you can add it to your action plan.
Does it show how AI assistants compare us?
Yes, on Professional and Enterprise plans. AI search visibility asks AI assistants the kind of questions customers ask, including questions that compare you with a competitor.
How much does it cost?
Competitor insights are included on every plan. Starter is £1,000 a month for up to 10 locations and Professional is £2,900 a month for up to 50, with unlimited users. Monthly plans have no minimum term. Prices exclude VAT.
Useful reading.
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