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How online reviews affect sales for multi-site brandsWhat the research says about too few, poor and ignored reviews, how to collect reviews fairly, and where a multi-location team should start.Read the guide
What the research says about too few, poor and ignored reviews, how to collect reviews fairly, and where a multi-location team should start.
Practical ideas for marketing, CX and operations teams at multi-location consumer brands. How to understand what customers say, fix what matters and keep every location consistent.
13 articles
Customer insightWhat the research says about too few, poor and ignored reviews, how to collect reviews fairly, and where a multi-location team should start.
Buyer's guidesPricing models explained, what popular tools publish, the hidden costs to ask about, and what review management costs for a 3, 25 and 60-site brand.
Buyer's guidesSigns you've outgrown a Google-only review reply tool, what to look for next, and how Akili compares for brands with many sites.
Buyer's guidesThree Uberall alternatives for brands that want to improve every site, not only their listings, with features, terms and hosting compared.
Buyer's guidesThree ReviewTrackers alternatives for multi-location brands that want more than monitoring, with features, terms and hosting compared.
Buyer's guidesThree Birdeye alternatives for multi-location brands, what each does best, how pricing and contracts work, and how to choose.
Buyer's guidesA buyer's guide for multi-site brands: the eight things to check, the questions to ask in a demo, and a scoring template to compare tools side by side.
OperationsA free review response policy template for multi-site brands: who replies, how fast, what every reply includes, what to escalate, and how to check it's working.
Customer insightA practical way for café and restaurant groups to measure brand perception by branch: the five dimensions to score, where the data comes from, and a worked scorecard.
OperationsHead office, franchisee or a split? How the three models compare, how to choose for your network, and what to write into your franchise agreement.
OperationsA reply standard franchisees can follow: what a good response includes, worked examples, and which complaints should go to head office.
Customer insightHow one weak branch pulls down a multi-site brand's rating, why the group average hides it, and a simple method to find the branch that's costing you most.
Customer insightA step-by-step method for multi-site brands to track Google reviews branch by branch, the measures to watch, and where spreadsheets stop working.
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