Akili IntelligenceReviews and replies

Reply to every review, at every location. In a human voice, not a template.

Akili brings every review into one inbox and writes a different reply for each one. Your team approves it and sends it.

Illustrative data for a fictional brand.

Illustrative data for a fictional brand.

Customers expect a reply. Most brands can't keep up at every site.

Reviews arrive on a dozen platforms, for every location, every day. Replies end up late, copied and pasted, or never written.

89%

of consumers expect businesses to respond to their reviews.

80%

are likely to use a business that responds to all of its reviews.

42%

are unlikely to use a business that never replies.

Source: BrightLocal Local Consumer Review Survey 2026, a survey of 1,002 US adults.

From new review to sent reply. In three steps.

  1. Collect

    Akili pulls in reviews and comments for every location, including your past reviews, on day one.

  2. Draft

    Akili writes a different reply for each review, in a human tone, your brand voice and the language of the review.

  3. Approve and track

    Your team edits or approves each reply. You see the reply rate for every site.

Everything your team needs to keep up. Nothing they have to learn.

One inbox for every source and every site

Stop logging in to each platform for each location. Reviews, delivery app ratings and social comments arrive in one place, sorted by what needs a reply first.

  • Filter by location, source, rating or sentiment
  • See what needs a reply, and what is assigned to you
  • Sort by newest, oldest unanswered or lowest rating

Illustrative data for a fictional brand.

Replies that sound like a person, not a template

Customers can tell when a reply is copied and pasted. Akili writes each reply for that review, in a natural, human tone and in your brand voice, so no two replies read the same. Reviews in another language get a reply in that language.

  • A different reply for every review, written around what the customer said
  • Pick a ready-made tone such as Friendly, Apologetic or Brief, or add custom tones for your brand
  • Set the words you use and avoid, and rules every reply follows

Illustrative data for a fictional brand.

Head office keeps control. Site managers can still reply.

Give head office, area managers, site managers and franchisees their own login. Akili drafts, and a person on your team checks and sends every reply.

  • Nothing is posted until someone on your team approves it
  • Unlimited users on every plan, so every manager can have a login
  • Alerts in Slack or Microsoft Teams when a review needs attention

Illustrative data for a fictional brand.

See which sites reply, and which fall behind

Reply rate is tracked for the whole brand and for every branch, so you can see where reviews are going unanswered and follow up with the right manager.

  • Reply rate for the whole brand and for each branch
  • Spot sites with a backlog before it shows in the rating
  • Share progress in weekly or monthly reports

Illustrative data for a fictional brand.

Fix the cause, not just the review

A reply helps one customer. Akili also groups what reviews say into issues for each site, ranks them, and turns them into an action plan with an owner, so the same complaint stops coming back.

  • Every site scored on trust, quality, service, value and digital experience
  • Top issues ranked for each location
  • Action plans with owners and due dates

Illustrative data for a fictional brand.

Built for the whole team. Not just head office.

Marketing and CX at head office

Protect the brand voice and see every review, without writing every reply yourself.

Operations and area managers

See which sites reply and which fall behind, and what customers keep raising.

Site managers and franchisees

Open one inbox, check the draft and send. No more logging in to each platform.

Included on every plan. From £1,000 a month for up to 10 locations.

Priced by plan, not per location or per user.

See pricing
  • A different, human-sounding reply for every review
  • Every reply approved by a person
  • Unlimited users
  • Setup and onboarding
  • Past reviews loaded on day one
  • Default and custom reply tones
  • Replies in the language of the review
  • Slack and Microsoft Teams alerts
  • Reply rate by brand and by branch

Questions, answered.

What is review reply software?

Review reply software brings reviews from different platforms into one inbox so a team can answer them in one place. Akili also drafts each reply with AI in your brand voice, and tracks the reply rate for every location.

Will the replies sound like AI?

They shouldn't. Akili writes each reply for that review, using what the customer said, in a natural tone and your brand voice. No two replies are the same, so customers don't see the same template repeated down the page. Your team can edit any draft before it is sent.

Does Akili send replies automatically?

No. Akili drafts every reply, and a person on your team edits or approves it before it is sent. You stay in control of what is said in your name.

Which review sites does Akili cover?

Google, Trustpilot, Tripadvisor, Yelp, Amazon, the App Store, Uber Eats, Deliveroo, Just Eat, Facebook, Instagram, TikTok, LinkedIn, Bluesky, Reddit and X, plus Glassdoor and Indeed for employee reviews. Other sources can be added on request. Replies can be posted from Akili to most of these platforms.

Can site managers and franchisees reply themselves?

Yes. Every plan has unlimited users, so every site manager or franchisee can have their own login, check the draft and send the reply.

How does Akili learn our brand voice?

You describe your voice in settings, add the words and phrases you use and avoid, and set rules for what a reply should always or never do. Your team then picks a tone for each reply: one of Akili's default tones, such as Friendly, Apologetic or Brief, or a custom tone you add for your brand.

Does Akili handle reviews in other languages?

Yes. Reviews in other languages arrive in the same inbox, and Akili drafts each reply in the language the review was written in.

How much does it cost?

Reviews and replies are included on every plan. Starter is £1,000 a month for up to 10 locations and Professional is £2,900 a month for up to 50, with unlimited users. Monthly plans have no minimum term. Prices exclude VAT.

Useful reading.

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