Customer intelligence for consumer brands
Know what your customers really want. Before your competitors do.
Akili reads every review and comment about your brand, shows you what to fix first at every location, and helps your team get it done.
- Quick setup in minutes
- Unlimited users
- From £1,000 a month
- GDPR compliant
Service is holding you back. Customers love the product but not the wait.
Illustrative data for a fictional brand.
- Trustpilot
- Tripadvisor
- Yelp
- Deliveroo
- Uber Eats
- Just Eat
- TikTok
- Amazon
- App Store
- and more, with other sources on request
Most unhappy customers never complain. They just stop coming.
They spend less, tell their friends, and say why in a review. The answers are already out there. Most brands don't have the time to read them.
of bad experiences lead customers to cut their spending.
of customers tell the company directly after a bad experience, a record low.
of consumers read reviews for local businesses.
Sources: Qualtrics XM Institute (November 2025); Qualtrics 2026 Consumer Experience Trends; BrightLocal Local Consumer Review Survey 2026.
Sound familiar? You are not alone.
Thousands of reviews, no time to read them
Feedback is spread across a dozen platforms and every location. Nobody can read it all, so the patterns are missed.
Every site says its problems are different
Without the same score for every location, you cannot tell which sites are behind, or on what.
Hard to show what marketing changed
When the board asks what improved, a star rating doesn't give you the answer.
From what customers say to what you fix. In four steps.
Read
Akili reads every review, comment and mention for every location, including your past reviews.
Score
Each location is scored on trust, quality, service, value and digital experience.
Fix
Issues are ranked by impact, replies are drafted, and each fix gets an owner.
Prove
See the score change after each fix, and share it with leadership.
See Akili in action. In two minutes.
Everything between a review and a result. In one place.
Understand
See how customers really see you
One brand perception score for every location, split into trust, quality, service, value and digital experience. No more guessing from star ratings.
- A score for the brand and for every branch
- The issues and comments behind each score
Illustrative data for a fictional brand.
Prioritise
Know what to fix first
Akili groups thousands of reviews into a short list of issues and ranks them by what they are costing you, so the team stops debating and starts fixing.
- Ranked by expected impact on revenue and churn
- Urgent issues, such as food safety, flagged first
Illustrative data for a fictional brand.
Respond
Reply to every review, in a human voice
Every review lands in one inbox with a reply already drafted for that customer, in your brand voice. Your team checks it and sends it.
- A different reply for every review, not a template
- Reply rate for the brand and each branch
“Lovely coffee, but we waited a long time on Saturday.”
“Queue out the door and only one person serving.”
Illustrative data for a fictional brand.
Compare
See where competitors are winning
Your closest competitors are scored the same way as you, so you can see where customers prefer them and why.
- Compare on the same five dimensions
- See how AI assistants such as ChatGPT describe you
Illustrative data for a fictional brand.
Fix
Turn fixes into owned actions
Each issue becomes an action with an owner and a due date. Akili Operations adds training, audits and playbooks so every branch delivers the same standard.
- Action plans for every location
- Training, audits and a knowledge hub for site teams
Illustrative data for a fictional brand.
Prove
Show what changed
See the score move after each fix and share it with leadership in a weekly or monthly report, so marketing and operations can show their impact.
- Before and after scores for every action
- Reports for leadership and for each location
Illustrative data for a fictional brand.
Two products. One platform.
Start with Intelligence. Add Operations when you want every branch working from the same playbook.
See your brand the way your customers do
For marketing and customer experience teams.
Brand perception · Top issues · Reviews and replies · Competitor insights · AI search visibility · Customer surveys · Customer digital twins · Insight reports
OperationsGet every location fixing the right things
For operations teams and site managers.
Action plans · Training · Audits · Knowledge hub · Impact reporting
Built for the whole team. Not just head office.
Marketing
Know how the brand is seen, test ideas before you spend, and show what your work changed.
Customer experience
One inbox, a reply drafted for every review, and the issues behind the complaints.
Operations
See which sites are behind and on what, and give each one a clear list of fixes.
Leadership
One score for the business, with the reasons and the progress behind it.
Clear pricing. From £1,000 a month for up to 10 locations.
No per-user fees and no long contract. Prices exclude VAT.
See pricing- Unlimited users on every plan
- Setup and onboarding included
- Past reviews loaded on day one
- Monthly plans with no minimum term
- Two months free on annual plans
- Priced by plan, not per location
Secure by design.
- GDPR compliant
- Hosted in the UK or EU
- Google and Microsoft sign-in
- SAML single sign-on on Enterprise
- User roles and permissions
Questions, answered.
What is Akili?
Akili is a customer intelligence and operations platform for consumer brands. It reads every review and comment about your brand, scores how customers see each location, ranks what to fix first, drafts review replies, and helps your teams make the fixes.
Who is Akili for?
Marketing, customer experience and operations teams at consumer brands. It works especially well for brands with many locations, such as restaurants, cafés, retail, gyms, clinics and hotels, and for any brand with a lot of reviews.
How is Akili different from a review management tool?
Review tools help you collect and answer reviews. Akili does that too, and also tells you what the reviews mean: the issues behind your scores, what they are costing you, what to fix first at each location, and whether the fix worked.
Where does the data come from?
Google, Trustpilot, Tripadvisor, Yelp, Amazon, the App Store, Uber Eats, Deliveroo, Just Eat, Facebook, Instagram, TikTok, LinkedIn, Bluesky, Reddit and X, plus Glassdoor and Indeed for employee reviews. You can also connect your own surveys and support data. Other sources can be added on request.
How long does it take to set up?
Setup takes minutes and is included. Tell us your brand and locations, and Akili loads your past reviews so you see scores and issues from day one. No IT project is needed.
How much does Akili cost?
Starter is £1,000 a month for up to 10 locations and Professional is £2,900 a month for up to 50, with unlimited users. Akili is priced by plan, not per location or per user. Monthly plans have no minimum term, and annual plans include two months free. Prices exclude VAT.
Is my data secure?
Yes. Akili is GDPR compliant and data is hosted in the UK, with EU hosting available on Enterprise. You can sign in with Google or Microsoft, and SAML single sign-on is available on Enterprise.
Useful reading.
See Akili on your own brand
We will show you how customers see every location, and which fixes will grow revenue and cut churn.